Article
Details
Citation
Marder B, Angell R & Boyd E (2023) How and why (imagined) online reviews impact frontline retail encounters. Journal of Retailing, 99 (2), pp. 265-279. https://doi.org/10.1016/j.jretai.2023.03.004
Journal
Journal of Retailing: Volume 99, Issue 2
| Status | Published |
|---|---|
| Funders | |
| Publication date | 30/06/2023 |
| Date accepted by journal | 01/09/2023 |
| Publisher | Elsevier BV |
| ISSN | 0022-4359 |
People (1)
Professor in Marketing, Marketing & Retail