Article
Details
Citation
Logkizidou M, Bottomley P, Angell R & Evanschitzky H (2019) Why Museological Merchandise Displays Enhance Luxury Product Evaluations: An Extended Art Infusion Effect. Journal of Retailing, 95 (1), pp. 67-82. https://doi.org/10.1016/j.jretai.2018.11.001
Journal
Journal of Retailing: Volume 95, Issue 1
| Status | Published |
|---|---|
| Funders | |
| Publication date | 31/03/2019 |
| Publisher | Elsevier BV |
| ISSN | 0022-4359 |
People (1)
Professor in Marketing, Marketing & Retail