Editorial
Details
Citation
Marder B, Angell RJ, Akarsu T & Erz A (2022) The contemporary face of word-of-mouth in B2B contexts: New technologies, practices and challenges. Angell R (Contact Person) Industrial Marketing Management, 106, pp. A7-A11. https://doi.org/10.1016/j.indmarman.2022.09.011
Journal
Industrial Marketing Management: Volume 106
| Status | Published |
|---|---|
| Contributor | Professor Rob Angell |
| Funders | |
| Publication date | 31/10/2022 |
| Date accepted by journal | 22/09/2024 |
| Publisher | Elsevier BV |
| ISSN | 0019-8501 |
People (1)
Professor in Marketing, Marketing & Retail