Article
Green T & Peloza J (2014) Finding the right shade of green: the effect of advertising appeal type on environmentally friendly consumption. Journal of Advertising, 43 (2), pp. 128-141. https://doi.org/10.1080/00913367.2013.834805
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Article
Green T & Peloza J (2014) Finding the right shade of green: the effect of advertising appeal type on environmentally friendly consumption. Journal of Advertising, 43 (2), pp. 128-141. https://doi.org/10.1080/00913367.2013.834805